Zeithaml, Valarie A.; Bitner, Mary Jo; Gremler, Dwayne D. & Pandit, Ajay <br/><br/>
Services marketing  integrating customer focus across the firm 

 - 5th ed 
 - McGraw - Hill, New Delhi  2011 
 - xxvii,763 
<br/><br/><label>ISBN: </label>978-0-07-070099-4 
<br/><br/><label>Dewey Class. No.: </label>658.8 Zei