TY  - BOOK
AU  - Zeithaml, Valarie A.; Bitner, Mary Jo; Gremler, Dwayne D. & Pandit, Ajay
TI  - Services marketing: integrating customer focus across the firm
SN  - 978-0-07-070099-4
U1  - 658.8 Zei 
PY  - 2011///
CY  - McGraw - Hill, New Delhi
ER  -