TY  - BOOK
AU  - Kotler, Philip; Kartajaya, Hermawan & Setiawan, Iwan
TI  - Marketing 3.0: from products to customers to the human spirit
SN  - 978-81-265-2619-2
U1  - 658.8 Kot 
PY  - 2010///
CY  - Wiley, New Delhi
ER  -