Haig, Matt <br/><br/>
Brand failures : the truth about the 100 biggest branding mistakes of all time 

 - 2nd ed 
 - Kogan Page, London  2011 
 - xiv,242 
<br/><br/><label>ISBN: </label>978-0-7494-6299-4 
<br/><br/><label>Dewey Class. No.: </label>658.827 Hai