Walker, Orville C (et al) <br/><br/>
Marketing strategy  a decision-focused approach 

 - Tata McGraw Hill, New Delhi  2006 
 - xx,346 
<br/><br/><label>ISBN: </label>978-0-07-061143-6 
<br/><br/><label>Dewey Class. No.: </label>658.8 Wal