Lilien, Gary L.; Kotler, Philip & Moorthy, Sridhar K. <br/><br/>
Marketing models 

 - PHI Learning Private Limited, New Delhi  1992 
 - xv, 803 
<br/><br/><label>ISBN: </label>978-81-203-1475-7 
<br/><br/><label>Dewey Class. No.: </label>658.3 Lil