TY  - BOOK
AU  - Maheshwari, Rajendra & Jindal, Lokesh
TI  - Marketing management : theory and practice 
SN  - 978-93-81335-53-6
U1  - 658.8 Mah/Jin 
PY  - 2013///
CY  - International Book House P. Ltd., New Dehli
ER  -