Tybout, Alice M.(ed) & Calkins, Tim (ed) <br/><br/>
Kellogg on branding  the marketing faculty of the Kellogg School of Management 

 - Wiley, New Delhi  2005 
 - xvii, 334 
<br/><br/><label>ISBN: </label>8126510277 
<br/><br/><label>Dewey Class. No.: </label>658.827 Tyb/Cal