TY  - BOOK
AU  - Tybout, Alice M.(ed) & Calkins, Tim (ed)
TI  - Kellogg on branding: the marketing faculty of the Kellogg School of Management
SN  - 8126510277
U1  - 658.827 Tyb/Cal 
PY  - 2005///
CY  - Wiley, New Delhi
ER  -