Hawkins,D.I.; Mothersbaugh,D.L. & Mookerjee,A. <br/><br/>
Consumer behavior  building,marketing strategy 

 - 11th ed 
 - McGraw - Hill, New Delhi 
 - xxix,866 
<br/><br/><label>ISBN: </label>9780070682160 
<br/><br/><label>Dewey Class. No.: </label>658.8343 Haw