Percy, Larry & Rosenbaum-Elliott, Richard <br/><br/>
Strategic advertising management 

 - 4th ed 
 - Oxford University press, Oxford  2012 
 - xxiii,389 
<br/><br/><label>ISBN: </label>978-0-19-960558-3 
<br/><br/><label>Dewey Class. No.: </label>659.1 Per/Ros