Davis, Scott M <br/><br/>
Brand asset management : driving profitable growth through your brands 

 - Jossey-Bass  San Francisco  2000 
 - xvi,265 
<br/><br/>
<br/><br/><br/>E 
<br/><br/><label>Subjects--Facted Index Terms: </label><br/>Commerce and Management
<br/><br/><label>Universal Decimal Class. No.: </label>658.827