Mercer, David <br/><br/>
Marketing strategy : the challenge of the external enviornment 

 - Sage  London  1998 
 - viii,325 
<br/><br/>
<br/><br/><br/>E 
<br/><br/><label>Subjects--Facted Index Terms: </label><br/>Commerce and Management
<br/><br/><label>Universal Decimal Class. No.: </label>658.8