Kumar, Arun ; Meenakshi, N <br/><br/>
Marketing management 3rd ed. 

 - Vikas publishing house pvt.ltd  Noida  2018 
 - xviii,668 
<br/><br/>
<br/><br/><br/>E 
<br/><br/><label>Universal Decimal Class. No.: </label>658.8  / Kum/Mee