Lillien, Gary L; Kotler, Philip K & Moorthy, Sridhar <br/><br/>
Marketing models 

 - Prentice-Hall of India,  New Delhi  1999 
 - xv,803 
<br/><br/>
<br/><br/><br/>E 
<br/><br/><label>Universal Decimal Class. No.: </label>658.83