Adam Morgan <br/><br/>
Eating the big fish : how challenger brands can compete against brand leaders 

 - John Wiley  New York  c1999 
 - xvii,286p 
<br/><br/>
<br/><br/><br/>E 
<br/><br/><label>Subjects--Facted Index Terms: </label><br/>Commerce and Management
<br/><br/><label>Universal Decimal Class. No.: </label>658.827