Kotler, Philip <br/><br/>
Marketing management 

 - Prentice-Hall of India  New Delhi  2001 
 - xxxi,718 
<br/><br/>
<br/><br/><br/>E 
<br/><br/><label>Subjects--Facted Index Terms: </label><br/>Commerce and Management
<br/><br/><label>Universal Decimal Class. No.: </label>658.8