Boyd, Harper W; Walker, Orville C & Larreche, Jean-Claude <br/><br/>
Marketing management  a strategic approach with a global orientation 

 - 3rd ed 
 - Irwin McGraw-Hill  Boston  1998 
 - xxii,547 
<br/><br/>
<br/><br/><br/>E 
<br/><br/><label>Subjects--Facted Index Terms: </label><br/>Commerce and Management
<br/><br/><label>Universal Decimal Class. No.: </label>658.8