Kotler, Philip & Armstrong, Gary <br/><br/>
Principles of marketing 

 - 9th ed 
 - Prentice Hall International,  New Delhi  2001 
 - xxxi,785 
<br/><br/>
<br/><br/><br/>E 
<br/><br/><label>Subjects--Facted Index Terms: </label><br/>Commerce and Management
<br/><br/><label>Universal Decimal Class. No.: </label>658.8