Smith, P R; Berry, Chris & Pulford, Alan <br/><br/>
Strategic marketing communications : new ways to build and integrate communications 

 - Kogan Page  London  1999 
 - xii,300 
<br/><br/>
<br/><br/><br/>E 
<br/><br/><label>Subjects--Facted Index Terms: </label><br/>Commerce and Management
<br/><br/><label>Universal Decimal Class. No.: </label>658.8