Belch, George E ; Belch, Michael A ; Purani, Keyoor <br/><br/>
Advertising and promotion : an integrated marketing communications perspective 9th ed. 

 - Mcgraw hill education pvt ltd.  Chennai  2018 
 - xliii,1016 
<br/><br/>
<br/><br/><br/>E 
<br/><br/><label>Universal Decimal Class. No.: </label>659.1