Brown, Tom J ; Suter, Tracy A ; Churchill, Gilbert A <br/><br/>
Marketing research : customer insights and managerial action 8th ed. 

 - Cengage learning  New Delhi  2017 
 - xxvi,478 
<br/><br/>
<br/><br/><br/>E 
<br/><br/><label>Universal Decimal Class. No.: </label>658.83