TY - BOOK AU - Baskin, Jonathan salem TI - Branding only works on cattle : the new way to get known and drive your competitors crazy SN - 9780446540773 PY - 2008/// CY - Hachette book pub. PB - New York KW - MARKETING KW - Management Studies KW - Branding KW - consumer behavior KW - Business enterprises KW - Internet searching N1 - PG ER -