Kumar, S Ramesh ; Krishnamurthy, Anup  <br/><br/>
Advertising, brands and consumer behaviour : the Indian context  

 - Sage  New Delhi  2020 
 - xiv,273 
<br/><br/>
<br/><br/><label>ISBN: </label>9789353883928 
<br/><br/><label>Subjects--Topical Terms: </label><br/>consumer behaviour
<br/><br/><label>Subjects--Facted Index Terms: </label><br/>brands<br/>Extension Education<br/>Managment studies<br/>Advertisment