TY  - BOOK
AU  - Kumar, S Ramesh ; Krishnamurthy, Anup 
TI  - Advertising, brands and consumer behaviour : the Indian context 
SN  - 9789353883928
PY  - 2020///
CY  - Sage
PB  - New Delhi
KW  - consumer behaviour
KW  - brands
KW  - Extension Education
KW  - Managment studies
KW  - Advertisment
N1  - PG
ER  -