Ries, Al ; Ries, Laura <br/><br/>
War in board the room : why left-brain management and right-brain marketing don't see eye-to-eye and what to do about it. 

 - Harpercollins pub.  New York  2009 
 - xxx,272 
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<br/><br/><label>ISBN: </label>9780061669194  
<br/><br/><label>Subjects--Topical Terms: </label><br/>   MARKETING  
<br/><br/><label>Subjects--Facted Index Terms: </label><br/>Management Studies<br/>Business<br/>Psychological aspect