TY  - BOOK
AU  - Ries, Al ; Ries, Laura
TI  - War in board the room : why left-brain management and right-brain marketing don't see eye-to-eye and what to do about it
SN  - 9780061669194 
PY  - 2009///
CY  - Harpercollins pub.
PB  - New York
KW  -    MARKETING
KW  - Management Studies
KW  - Business
KW  - Psychological aspect
N1  - PG
ER  -