n.a. <br/><br/>
Marketing power plays : how the world's most ingenious marketers reach the top of their game 

 - Mcgraw-hill companies  New York  2007 
 - ix,178 
<br/><br/>
<br/><br/><label>ISBN: </label>9780071475587 
<br/><br/><label>Subjects--Topical Terms: </label><br/>MARKETING
<br/><br/><label>Subjects--Facted Index Terms: </label><br/>Management Studies