Shimp, Terence A ; Andrews, J Craig  <br/><br/>
Advertising,  promotion,  and other aspects of integrated marketing communications 9th ed. 

 - Cengage learning  New Delhi  2018 
 - xxii,729 
<br/><br/>
<br/><br/><br/>E 
<br/><br/><label>Universal Decimal Class. No.: </label>658.82