Kotler, Philip ; Armstrong, Gary ; Agnihotri, Prafulla Y  <br/><br/>
Principles of marketing 17th ed 

 - Pearson  Noida  2019 
 - xxii,699 
<br/><br/>
<br/><br/><br/>E 
<br/><br/><label>Universal Decimal Class. No.: </label>658.8