Rapp, Stan & Collins, Tom <br/><br/>
Maximarketing : the new direction in advertising,promotion, and marketing strategy 

 - McGraw - Hill, New York  1987 
 - x,278 
<br/><br/><label>ISBN: </label>0-07-051191-8 
<br/><br/><label>Subjects--Facted Index Terms: </label><br/>Commerce and Management
<br/><br/><label>Dewey Class. No.: </label>658.8 Rap/Col