TY  - BOOK
AU  - Rapp, Stan & Collins, Tom
TI  - Maximarketing : the new direction in advertising,promotion, and marketing strategy
SN  - 0-07-051191-8
U1  - 658.8 Rap/Col 
PY  - 1987///
CY  - McGraw - Hill, New York
KW  - Commerce and Management
ER  -