Kotler, Philip & Armstrong, Gary <br/><br/>
Principles of marketing 

 - 5th ed. 
 - Prentice Hall of india Private Limited, New Delhi  1992 
 - xx,711 
<br/><br/><label>ISBN: </label>0-87692-704-5 
<br/><br/><label>Dewey Class. No.: </label>658.8 Kot/Arm