Aaker, David A. & Myers, John G. <br/><br/>
Advertising management 

 - 3rd ed. 
 - Prentice Hall of India, New Delhi  1989 
 - xii,564 
<br/><br/><label>ISBN: </label>0876926227 
<br/><br/><label>Dewey Class. No.: </label>659.1 Aak/Mye