Mathur, Navin <br/><br/>
Advertising and consumer reaction in India ( a case study) 

 - Printwell publishers, Jaipur  1986 
 - xi,114 
<br/><br/><label>ISBN: </label>81-7044-030-0 
<br/><br/><label>Dewey Class. No.: </label>659.1 Mat