Kotler, Philip ; Armstrong, Gary ; Agnihotri, Prafulla <br/><br/>
Principles of marketing, 17th ed. 

 - Pearson  Noida  2021 
 - xxii,699 
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<br/><br/><label>ISBN: </label>9789352865611    
<br/><br/><label>Subjects--Topical Terms: </label><br/>MARKETING
<br/><br/><label>Subjects--Facted Index Terms: </label><br/>MARKETING<br/>Management Studies