TY  - BOOK
AU  - Kotler, Philip ; Armstrong, Gary ; Agnihotri, Prafulla
TI  - Principles of marketing, 17th ed
SN  -  9789352865611   
PY  - 2021///
CY  - Pearson
PB  - Noida
KW  - MARKETING
KW  - Management Studies
N1  - UG
ER  -