Keller, Kevin Lane ; Swaminathan, Vanitha ; Parameswaran, Ambi MG  ; Jacob, Isaac C  <br/><br/>
Strategic brand management 5th ed. 

 - Pearson  Noida  2020 
 - xxx,642 
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<br/><br/><label>ISBN: </label>9789353946135 
<br/><br/><label>Subjects--Topical Terms: </label><br/>brand
<br/><br/><label>Subjects--Facted Index Terms: </label><br/>brand<br/>Commerce and Management<br/>Management Studies