TY  - BOOK
AU  - Keller, Kevin Lane ; Swaminathan, Vanitha ; Parameswaran, Ambi MG  ; Jacob, Isaac C 
TI  - Strategic brand management 5th ed
SN  - 9789353946135
PY  - 2020///
CY  - Pearson
PB  - Noida
KW  - brand
KW  - Commerce and Management
KW  - Management Studies
N1  - UG
ER  -