Kotler, Philip ; Keller, Kevin Lane <br/><br/>
A framework for marketing management 6th ed. 

 - Pearson  Noida  2021 
 - 344 
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<br/><br/><label>ISBN: </label>9789332575394 
<br/><br/><label>Subjects--Topical Terms: </label><br/>MANAGEMENT
<br/><br/><label>Subjects--Facted Index Terms: </label><br/>MANAGEMENT<br/>MARKETING<br/>COMMUNICATION<br/>delivery<br/>Value creation<br/>Customer relationships