TY  - BOOK
AU  - Kotler, Philip ; Keller, Kevin Lane
TI  - A framework for marketing management 6th ed
SN  - 9789332575394
PY  - 2021///
CY  - Pearson
PB  - Noida
KW  - MANAGEMENT
KW  - MARKETING
KW  - COMMUNICATION
KW  - delivery
KW  - Value creation
KW  - Customer relationships
N1  - UG
ER  -