Berry, Michael J A & Linoff, Gorden <br/><br/>
Mastering data mining : the art & science of customer relationship management .  the art & science of customer relationship management 

 - Wiley   New Delhi  2000 
 - xviii,494 
<br/><br/>
<br/><br/><br/>E 
<br/><br/><label>Universal Decimal Class. No.: </label>001.642 Ber/Lin