Kotler, Philip ; Keller, Kevin Lane; Koshy, Abraham, Jha, Mithileshwar <br/><br/>
Marketing management : a south Asian perspective. 13th ed 

 - New Delhi  Pearson  c2009 
 - xlvii,647(87) 
<br/><br/>
<br/><br/><br/>E 
<br/><br/><label>Dewey Class. No.: </label>658.8/Kot