TY  - BOOK
AU  - Kotler, Philip ; Keller, Kevin Lane; Koshy, Abraham, Jha, Mithileshwar
TI  - Marketing management : a south Asian perspective. 13th ed
U1  - 658.8/Kot 
PY  - 2009///
CY  - New Delhi
PB  - Pearson
N1  - NTB; UG
ER  -