TY  - BOOK
AU  - Kelley, Larry; Jugenheimer, Donald; Sheehan, Kim
TI  - Advertising media planning : a brand management approach.-4th ed
U1  - 659.111/Kel 
PY  - 2015///
CY  - New York
PB  - Routledge
N1  - NTB; PG
ER  -