TY  - BOOK
AU  - Thompson, Arthur A; Peteraf, Margaret A;  Gamble, John E; Stricjland III,  A J; Jain, Arun K
TI  - Crafting and executing strategy : the quest for competetive advantage : concepts and cases.-19th ed
U1  - 658.4012/Tho 
PY  - 2012///
CY  - New Delhi
PB  - Tata McGraw Hill Education 
N1  - NTB; PG
ER  -