TY  - BOOK
AU  - Chaturvedi, Mukesh; Kumar, Assem; Rahul, Manmohan
TI  - Managing innovation and new product development : concepts and cases
U1  - 658.4063/Cha 
PY  - 2009///
CY  - New Delhi
PB  - PHI Learning
N1  - NTB; PG
ER  -