Lancaster, Geoff  ; Reynolds, Paul  <br/><br/>
Marketing 

 - New York  Palgrave Macmillan  c2004 
 - xii, 434 
<br/><br/>
<br/><br/><label>ISBN: </label>9780333987896 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing
<br/><br/><label>Subjects--Facted Index Terms: </label><br/>Marketing<br/>Commerce and Management<br/>Management Studies<br/>Customer behaviour