TY  - BOOK
AU  - Lancaster, Geoff  ; Reynolds, Paul 
TI  - Marketing
SN  - 9780333987896
PY  - 2004///
CY  - New York
PB  - Palgrave Macmillan
KW  - Marketing
KW  - Commerce and Management
KW  - Management Studies
KW  - Customer behaviour
N1  - PG
ER  -