TY  - BOOK
AU  - Rackley, Jerry
TI  - Marketing analystics roadmap : methods, metrics and tools
SN  - 9781484249697
PY  - 2022///
CY  - India
PB  - APress
KW  - MARKETING
KW  - Commerce and Management
KW  - Management Studies
KW  - Marketing analytics
N1  - NTB; UG
ER  -